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Navigating a Course to MedTech Commercial Success

Commercializing a MedTech innovation requires timing, strategy, and execution—and the path to success must be established well before launch.

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Partnering with Keelpath

Keelpath Partners helps MedTech innovators plan and launch commercialization with the insight, structure, and strategies typically found in a full commercial organization—delivered efficiently and focused on results.

We partner with founders and leadership teams before and through launch, establishing a foundation that enables growth and attracts investment.

Our work focuses on these critical areas:

Strategy and Roadmap

Assessing markets and defining segments to find your path; establishing the roadmap to launch and growth.

Go-To-Market Plan

Positioning your innovation, defining target markets, and creating launch and sales frameworks for planning, execution, and measurement.

Market Access and Payor Strategy

Pursuing paths for third-party payment while balancing early growth with long-term success

Business Plans and Investor Presentations

Sharing your vision and plan clearly and concisely.

Fractional Commercial Leadership

Serving as your commercial lead and partnering to resource and execute the plan.

Advisory, KOL, and Stakeholder Engagement

Creating your network of support and partnership.

Revenue Operations

Aligning and optimizing resources, processes, and tech stacks for marketing, sales, and customer success.

Marketing and Communications

Creating infrastructure and developing company branding and messaging; collaborating with vendors to assure alignment with overall strategy.

Partnership Models: Charting Your Path to Commercial Success

Keelpath Partners offers flexible engagement models to align with your needs, resources, and stage of commercialization:

Fractional Leadership

Embedded, part-time executive-level commercial leadership without the expense or commitment of a full-time hire. Engaged as a percent of a full-time equivalent.

Advisory and Consulting

On-demand expertise and capability for specialized needs. Typically based on an hourly rate, with a minimum retainer for consistent, prioritized access.

Defined Outcome Projects

Focus on a specific project within a defined budget with clear milestones and deadlines. Fixed-fee, project-based engagement.

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Andy Dolan

Keelpath Partners Founder and Principal Consultant, Andy Dolan, is an accomplished medtech leader with a 25-year track record of driving revenue growth, organizational expansion, and stakeholder value for medtech companies. He leverages deep expertise in commercialization, marketing, and market access to consistently deliver impactful, measurable results.

He has held leadership positions at startups such as CIONIC, ONWARD Medical, and ReWalk Robotics (now Lifeward). These companies raised over $200M during his tenure on their executive teams, including two IPOs. Before these roles, he developed his career in sales and marketing at Boston Scientific, Johnson & Johnson, and Integra LifeSciences.

He holds a BS from Springfield College, an MBA from the University of Massachusetts Amherst, and a graduate certificate in bioengineering from Tufts University. Additionally, he serves as a Public Affairs Officer in the United States Navy.

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Get in Touch with Keelpath

Have questions about our medical device consulting services or want to discuss your project needs? Fill out the form below and we will get back to you promptly. 

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